TheMoneyCraze

5 picks · editor's ranking

Best Online Brokers of 2026

Most major brokers now charge $0 for online stock and ETF trades, so the real differences are in fund choices, tools, account types and support.

If you're just starting, any of these will do the job. Pick the one whose app and fund lineup you'll be happy using for decades.

Last reviewed October 23, 2026

Advertiser disclosure. Some listings may include affiliate links. If you apply through one, TheMoneyCraze may be compensated at no extra cost to you. This never changes our editorial coverage. Terms change — always confirm current details with the provider. How we make money

Our picks at a glance

PickBest forManagement feeAction
1Fidelity InvestmentsBest overallNone (self-directed)Visit site — Fidelity Investments (opens in a new tab)
2Charles SchwabBest for research and supportNone (self-directed)Visit site — Charles Schwab (opens in a new tab)
3VanguardBest for index investorsNone (self-directed)Visit site — Vanguard (opens in a new tab)
4E*TRADEBest for active tradersNone (self-directed)Visit site — E*TRADE (opens in a new tab)
5SoFi InvestBest for beginnersNone (self-directed)Visit site — SoFi Invest (opens in a new tab)
#1Best overall

Fidelity Investments

Online broker

Best for: Best all-around broker

$0 trades, no minimum, fractional shares and zero-expense-ratio index funds.

Stock & ETF trades
$0
Account minimum
$0
Accounts
Taxable, IRA, Roth, HSA and more
  • Fractional shares
  • IRA accounts
  • No account minimum
  • Crypto trading
  • In-person branches
Show pros & cons
  • $0 stock and ETF trades
  • ZERO expense-ratio index funds
  • Fractional shares from $1
  • 24/7 support and branches
  • Feature-rich platforms can feel complex at first

Some ETFs carry a transaction fee and sell orders have a small regulatory fee.

Management fee

None (self-directed)

Reviewed Oct 23, 2026

#2Best for research and support

Charles Schwab

Online broker

Best for: Research and full-service investing

Top-tier tools, thinkorswim and hundreds of branches.

Stock & ETF trades
$0
Account minimum
$0
Accounts
Taxable, IRA, Roth and more
  • Fractional shares
  • IRA accounts
  • No account minimum
  • In-person branches
Show pros & cons
  • $0 stock and ETF trades
  • thinkorswim for active traders
  • 400+ branches and 24/7 service
  • Fractional shares limited to S&P 500 stocks

Management fee

None (self-directed)

Visit site — Charles Schwab (opens in a new tab)

Official site · not a sponsored link

Reviewed Oct 23, 2026

#3Best for index investors

Vanguard

Online broker

Best for: Long-term index fund investors

The home of low-cost index investing, built for buy-and-hold.

Stock & ETF trades
$0 online
Account minimum
$0
Accounts
Taxable, IRA, Roth and more
  • IRA accounts
  • No account minimum
Show pros & cons
  • Very low-cost index funds
  • $0 online trades
  • Ideal for buy-and-hold investing
  • Basic trading tools
  • Fees on some broker-assisted phone trades

Management fee

None (self-directed)

Visit site — Vanguard (opens in a new tab)

Official site · not a sponsored link

Reviewed Oct 23, 2026

#4Best for active traders

E*TRADE

Online broker (Morgan Stanley)

Best for: Hands-on traders and options

Power E*TRADE and strong options tools.

Stock & ETF trades
$0
Account minimum
$0
Accounts
Taxable, IRA, Roth and more
  • Fractional shares
  • IRA accounts
  • No account minimum
Show pros & cons
  • Power E*TRADE for active traders
  • Strong options tools
  • $0 stock and ETF trades
  • Fractional shares limited to select stocks and ETFs

Management fee

None (self-directed)

Visit site — E*TRADE (opens in a new tab)

Official site · not a sponsored link

Reviewed Oct 23, 2026

#5Best for beginners

SoFi Invest

Online broker

Best for: Beginners who bank with SoFi

Investing, banking and loans in one simple app, with an IRA match.

Stock & ETF trades
$0
Account minimum
$0
Accounts
Taxable, IRA, Roth
  • Fractional shares
  • IRA accounts
  • No account minimum
Show pros & cons
  • Everything in one app
  • 1% IRA match (terms apply)
  • Beginner-friendly
  • Fewer research tools than the big brokers

Management fee

None (self-directed)

Visit site — SoFi Invest (opens in a new tab)

Official site · not a sponsored link

Reviewed Oct 23, 2026

Investing involves risk, including loss of principal. Fees and features are as published by each provider on the review date and can change. Other fees (fund expense ratios, transfer and specialty fees) may apply.

How we compare platforms

Our methodology

We review each provider's published terms and compare them on what matters most. Rankings are editorial: partners can't pay for a better position, and any sponsored link is labelled. Terms change, so every entry shows the date it was last reviewed.

01

Cost

Commissions, management fees and the funds' own expense ratios.

02

Accessibility

Account minimums, fractional shares and ease of getting started.

03

Account choice

Taxable, IRA and other account types available.

04

Tools & support

Research, automation, tax features and access to human help.

Quick answers

Frequently asked questions

Is my money safe at an online broker?

Brokerage accounts at SIPC-member firms are protected up to $500,000 (including $250,000 in cash) if the firm fails. SIPC doesn't protect against market losses.

Should I open a taxable account or an IRA?

If you're saving for retirement and eligible, an IRA's tax advantages usually make it the better first choice. A taxable account has no contribution limits or withdrawal restrictions.

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